How Roofing Companies Can Get More Online Reviews
If you’re in the roofing business, you know how powerful referrals can be. Today, those referrals have largely moved online—meaning customer reviews can play a big role in whether someone chooses your roofing company or calls the next one down the list.
Online reviews are no longer a bonus—they’re a must-have for every roofing contractor serious about growing their business. From improving your visibility on Google to building trust with homeowners, online reviews for roofing companies influence how your business is perceived before you ever speak with a potential client.
Let’s dive into why reviews matter, what’s stopping your customers from leaving them, and how you can consistently gather more—without chasing people down or spending hours on follow-ups.
Why Reviews Matter for Roofing Businesses
They Build Trust with New Customers
Hiring a roofer isn’t a small decision. Whether it’s a full roof replacement or a leak repair, homeowners want to be sure they’re hiring someone reliable. That’s where positive online reviews shine. They provide social proof and reassure potential customers that you’ve done great work for others—and can do the same for them.
They Improve Your Search Rankings
Google favors businesses with steady, recent, and high-quality reviews. The more good feedback you get, the higher you’re likely to appear in local searches like “roof repair near me” or “best roofing contractor in Phoenix.” That means more people find you without needing to pay for ads.
They Give You an Edge Over the Competition
The roofing industry is competitive. When someone compares two local contractors and one has 50 five-star reviews while the other has none, the choice is obvious. Online reviews for roofing companies give you that edge and increase the chances of getting chosen over a competitor.
Why It’s So Hard to Get Reviews (Even When People Are Happy)
You’ve probably asked customers for a review before—and then heard nothing back. This is incredibly common, and not because they were unhappy.
Most of the time, people just forget. After the roof is finished and the job is done, they move on to other things. It’s not personal—they’re just busy.
Sometimes customers don’t know what to say. Writing a review can feel awkward, especially if they’re not sure what’s helpful or expected. They might want to support your business but get stuck on how to phrase it.
Another hurdle is knowing where to go. If your business isn’t set up on Google or the links to your profiles aren’t easy to find, customers aren’t going to waste time hunting them down.
The solution? Make it as easy and convenient as possible to leave a review—with reminders, clear links, and a little guidance.
How to Get More Online Reviews for Your Roofing Business
1. Claim and Set Up Your Review Profiles
Start by making sure your business is listed on all the right platforms:
- Google Business Profile (this is the most important one!)
- Facebook Business Page
- Yelp
- Industry directories like Angi, HomeAdvisor, or BBB
Make sure your contact info is up-to-date, your photos look professional, and your service areas are clearly defined.
2. Ask at the Right Time
The best time to ask for a review is right after the job is done—when the homeowner is seeing the results and feeling good about your work. Send a quick message thanking them and include a direct link to your review platform.
Here’s a simple message you can use:
“Thanks again for choosing Only Roofing Pro! If you’re happy with the service, would you mind leaving a quick review? It really helps other homeowners feel confident about working with us.”
3. Give Them a Nudge (and a Starting Point)
Help take the pressure off by giving customers a few ideas about what to write. Try suggesting questions like:
- What type of roofing work did we do?
- Was our crew professional and on time?
- Would you recommend us to others?
This gives them a framework so they’re not starting from scratch.
4. Make It Easy with Review Links
Don’t make customers search for you online. Send them a direct link to your Google review page, or include it in your emails or text messages. The easier it is, the more likely they’ll follow through.
5. Use Automated Follow-Ups
You’re busy running a roofing company. Automating your follow-ups can save time and get better results. Tools like CRM systems or simple email platforms can send a reminder after the job is complete, asking for a review with a clickable link.
If you’re not sure how to set this up, there are affordable tools out there—or you can partner with a local marketing specialist to streamline it for you.
6. Respond to Reviews—Every Time
Always respond to reviews, even the not-so-great ones. Thank people for their feedback, show appreciation, and address any concerns professionally. It shows future customers that you care and are committed to doing the right thing.
What Not to Do
As you start collecting reviews, avoid these common mistakes:
- Don’t bribe people. Offering incentives for reviews is against Google’s guidelines and could get your reviews removed.
- Don’t fake reviews. Customers are smart, and fake feedback is usually easy to spot—and it damages your reputation.
- Don’t ignore feedback. Even a negative review is a chance to show professionalism and fix issues.
Focus on providing great service and creating a seamless way for customers to share their positive experiences naturally.
Need Help Managing Your Online Reviews?
At Only Roofing Pro, we know that a strong online reputation is just as important as quality workmanship. That’s why we help happy customers share their experiences through online reviews for roofing companies—boosting credibility, search rankings, and new leads.
If you’re not sure where to start, or want to put a system in place to get more reviews without chasing people down, we’re here to help. Whether it’s setting up your Google Business Profile, writing email templates, or showing you how to automate the process, we’ve got your back.
Contact us today and let’s build your digital reputation together—one 5-star review at a time.
